Some really don’t know how to use this new marketing tool. QR Codes can be used for generating sales, leads, donations for fund-raising events or just information on a product or service. Most QR Codes direct the user to a website or some landing page on the internet for them to read more about the product, event or service. Without personal interaction this is not a cost effective way to utilize QR Code Technology.
With our QR Code process you will know who went to the website and also know who didn’t complete the process. You will be able to track everyone that uses the QR Code you added to your campaign.
Here is typically how it works. When the customer takes a picture of the QR Code from their cell phone, they are directed to a welcome page. They are being tracked from that moment. All pages can be customized to cell phone technology size and information. The next page might have a few questions and have them fill in their name and email address and other information. They have other pages where they can go or not depending on the campaign. This is a complete customize to your campaign needs. You can be flexible on the number of pages you use for the campaign. When they complete the process, you will get a text message or email telling you or your sales staff they were online. It will also help you to respond quickly. The text message will give you all the information to respond.
Imagine now you can call them right after they went offline to give that warm thank you for the order, confirm event reservation or donation to your fund-raising effort. The customer will also receive an email or text message confirming their visit. Now that is the best way to communicate to your customer and they have that personal touch. Can’t beat that.
You will also have access 24/7 to the information telling you all the hits and how long they stayed and if they didn’t complete the process or even answer a particular question. That will help you manage your advertising/marketing campaign you just launched to be more successful and the ability to make adjustment on the fly to improve the response rate. We at Netfire1to1 specialize in QR Code Technology. We add those elements to help your existing campaign be more successful or just create a new campaign customized to fill your needs. We can personalize the QR Code with the individual’s name when they reach the welcome page. This will make the welcome page more personalized and give them a special feeling too. It goes something like this “Thanks, John Doe, for your interest on this product, event or service.”
We get the names and individualize the QR Code from the mailing list you provide or the list we purchased for you. That is marketing at its best. Our creative team and marketing knowledge lends itself in helping you understand the best usage for QR Code usage. Call us for more information and presentation.
April 29, 2011 No Comments
Three Common Mistakes in Cross-Media Marketing Campaign Strategies, and How to Avoid Them MindFireInc
Although several factors contribute to the success of a cross-media marketing campaign, lack of a clear strategy is often the root problem. Here are the top three mistakes that cause cross-media marketing campaigns to fail and how you can avoid them.
April 1, 2011 No Comments
VDP Disasters and How To Avoid Them
May 6, 2010 By Crystal Uppercue
Where does a direct marketing manager begin in designing a VDP campaign — with the data or with the creative content?
Forest Wathen, prepress manager at EU Services, notes that with traditional direct mail, typically the creative drives the data. With VDP we’re seeing a shift. “The question for direct marketing managers becomes, ‘What can I do with what I have? What data can I segment or append to drive the creative content to improve responses?’”
Begin by segmenting your list by information that is almost certainly in your database: name, geographic location, customer or donor segment, acquisition date, and purchase history.
Data appending helps you build on what you have. The Helen Woodward Animal Center, a no-kill shelter that provides animal adoption for all types of pets in California, took data they had on their current donors and sent it out to be analyzed. The shelter was looking to identify unique characteristics among donors.
Now that they knew more about their own donors, Helen Woodward then used this information to find people like their current donors on new lists. Information from other sources was set up to match such donor demographics as average age, profession, education level, home and asset average, and contribution information.
From there, the animal center looked at lists with similar traits and identified some they would never have thought of using. They purchased three lists outside their normal scope. That meant fresh contacts not necessarily common to other animal organizations, which, in turn, reduced over-saturation.
Start Small and Test
If you’re new to VDP, it’s important to start small and test. Work with your direct marketing production company to design a test run that will determine whether or not to roll out a larger project.
Consider testing not only aspects of the VDP campaign itself, but also a test against a control group of a conventional direct mail campaign. It’s much better to find out at this point whether your test provides ROI that makes the additional investment feasible.
With the higher per-unit cost of VDP pieces, breakeven points for response rates are inherently higher, so also examine your number of mailing cycles and number of pieces with a view toward tweaking those elements of the campaign.
Calculate Return on Investment
Though they generate better ROI, VDP projects are more complex and cost more than generic non-personalized direct mail. Undertake a standard cost-benefit analysis to ensure that the potential ROI justifies a VDP investment [Note: The ROI is the number generated when you divide the gross receipts from the mailing by the total cost of the mailing].
Remember, depending on your campaign, ROI is not the only measure of success. Projects launched to raise brand awareness, for example, may not show tangible results for some time to come, if ever. ROI analysis is, therefore, well suited to many types of campaigns, but should not be considered the be-all and end-all of your direct marketing project.
Crystal Uppercue is the marketing manager for EU Services, a 330-employee direct marketing production facility based in Rockville, MD. Download EU’s free white paper, “A Marketing Manager’s Guide to VDP Project Management,” at www.euservices.com. You can reach her at firstname.lastname@example.org.
I hope you enjoyed this article.
May 8, 2010 No Comments
I thought I might remind you marketers on the different ideas for running a PURL campaign. Enjoy and call me if anything sparks your fancy and want more information on this exciting innovative way to increase your ROI.
· Lead generation (Gaining new customers, introduce new service or product to existing clients)
· Distribute coupons
· Invitation to attend an event (tradeshow, seminar etc.)
· Announce a special offer / sale
· Gain Email addresses/Opt-in campaign
· Clean house list (Update info page)
· Drive prospects to your website or redirect them to another website
· Drive traffic to a tradeshow booth to continue the 1:1 conversation started online
· Secure appointments
· Perform customer satisfaction surveys and marketing surveys
· Seminar/Event Registration
· Campaign testing (which performs better mail piece A, B, or C; which email performed better, etc)
· Increase retail traffic
· Product Announcements (can do several at one time, based on the data)
· Qualify leads (these are hot leads, no cold leads like other methods)
· CRM marketing integration (gain leads and then data is sent to CRM program for sales lead distribution or Database updating))
· Product Warranty registration
· Gain knowledge of customer behavior
· Increase sales conversion rates (this often happens as the lead is so hot after going through LWC)
· Increase marketing response rates (personalization in print and online increases results over traditional methods)
· Accurately track response rates and ROI in real time.
· Service Contract Renewals
· Academic/Alumni Recruiting and Campaigns
· The only way to deliver a cross media Flash Movie, now available with variable data in the movie!
November 19, 2009 No Comments
Netfire1to1 has launched a new website for the Academia enrollment and fundraising market. It is call “Enroll1to1.com”. We are proud to launch this website so the administrator in the private sector of education can use direct mail PURL campaign for a better ROI (return on investment). If you are looking for students for your college MBA programs or trade school students, this is an easy way to test market with a reasonable budjet. You can order as little as 500 pieces for this test. If you know about PURL campaigns, this is the way to do your direct mail campaign with success. Go to http://www.enroll1to1.com to see what all the excitement is about.
April 5, 2009 No Comments
With Netfire1to1 personalized URL campaigns you will be able to consistently EMPOWER your agents and sales representatives a TATICAL JUMP-START by enabling them to make timely and “WARM” calls to prospective customers… You will be giving them the information and tools that will help them to convert these “ACTIVE” leads into real sales…
The opportunity to immediately give the sales team a lead 24/7 is an important part of our program. You and your managers will be able to track and confirm any prospect or sale within the “Control Center”. This enables the website to be fluid for immediate changes necessary to trouble shoot and make changes to make sure your campaign is a success. We feel you need to EMPOWER your team for a true successful PURL campaign. We believe in the definition of “empowerment” below is a very good example of what Netfire1to1 relationship marketing is about.
Management practice of sharing information, rewards, and power with employees so that they can take initiative and make decisions to solve problems and improve service and performance. It is based concept of giving employees the skills, resources, authority, opportunity, motivation, as well holding them responsible and accountable for outcomes of their actions.
February 23, 2009 No Comments
1. Begin with the Desired Action: Each campaign starts by defining a desired action for a specific audience within the industry and plan backward from there.
2. Make it Highly Relevant: Deliver the message that appears “natural” from the audience’s perspective. Offer compelling benefit exchange and appeal to their values.
3. Make it Inescapable: Deliver the message by Postcards, by Landing Pages and by Emails. Nothing can replace the power of “Reach and Frequency”.
4. Stake Out a Unique Competitive Position: The marketing campaign must be designed to reinforce the unique competitive position of your product. The messaging must be uniquely positioned in order to stands apart from the crowd.
5. Extend the Brand: Project why your product or service offering is the best option over the alternatives.
6. Make it Viral: Try to encourage recipients to help spread the word and reward them for making referrals that results in leads or conversions.
7. Test, Optimize and Test Again: Version the campaigns as appropriate and track the responses. Fine-tune as needed on the fly and measure the results. Repeat as necessary.
February 12, 2009 No Comments
After review of the first “E” Entice, we now need to look at the second “E” (Engage) of your Personalized URL campaign. The PURL website with pages that “ENGAGE” the customer or prospect. This is the way to build a meaningful relationship by placing their name and variable words or photos that are in the database.
Typically, the online experience begins with a Welcome page, followed by a Survey page, an Update profile page and finally, a Thank You page. I won’t dig deeper into the various features of these pages at this time but I do want to emphasize the importance of designing all the variable content (pictures and words) to keep your recipients motivated and engaged.
You want to make it feel like you are sitting across the table with them. Keep it simple and exciting so they will follow thru with complete confidence. If you make it a lengthy process you will lose them before they reach the Thank You page. We can help you with this process.
November 11, 2008 No Comments
Market segmentation is the process of categorizing the marketplace into distinct subsets (segments) that share similar needs. If each segment of the PURL Campaign is fairly similar in its needs and attitudes, it is likely to respond similarly to a given marketing strategy. In other words, everyone within the mix is likely to have similar feelings and ideas about a given product or service, pricing, and how they are promoted.
Typically, segmentation is conducted using demographic, geographic or behavioral data. Small segments are often termed niche markets or specialty markets. Keep in mind that the process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).
The idea is to identify groups of similar customers, understand their behavior and respond with appropriate marketing strategies that satisfy the unique preferences of each chosen segment.
Improved segmentation can lead to significantly improved marketing effectiveness. This is why the ability to track and optimize a direct marketing content – such as the Campaign Control Center (included with Netfire1to1.com’s campaigns) – is an indispensable tool. Innovative marketers willing to make a little extra effort in their campaigns stands to gain a lot more return on their investments. Success happens when you do the right things right.
November 7, 2008 1 Comment
Upon being adequately armed with good intelligence, I can define what I call the 3 E’s. “Entice”, “Engage” and “Empower”. First you want to ENTICE your prospect.
Most PURL campaigns begins with a simple, personalized mailing piece designed to entice the recipients with timely and relevant messaging. The operative word here is “simple”. Just create a billboard to entice the prospect to their Personalized URL (website home page). Remember, the reason PURL works so well is because you can extend the life of the campaign online – where you have more opportunities to embellish your message, elaborate on details and personally interact with them. All your mailing piece needs to accomplish is to peak the recipient’s curiosity and get them to their personalized URL (Welcome page).
Next time I will help you to understand how to ENGAGE your prospect.
November 5, 2008 No Comments