Category — Marketing Ideas

I thought I might remind you marketers on the different ideas for running a PURL campaign. Enjoy and call me if anything sparks your fancy and want more information on this exciting innovative way to increase your ROI.

· Lead generation (Gaining new customers, introduce new service or product to existing clients)
· Distribute coupons
· Invitation to attend an event (tradeshow, seminar etc.)
· Announce a special offer / sale
· Gain Email addresses/Opt-in campaign
· Clean house list (Update info page)
· Drive prospects to your website or redirect them to another website
· Drive traffic to a tradeshow booth to continue the 1:1 conversation started online
· Secure appointments
· Perform customer satisfaction surveys and marketing surveys
· Seminar/Event Registration
· Campaign testing (which performs better mail piece A, B, or C; which email performed better, etc)
· Increase retail traffic
· Product Announcements (can do several at one time, based on the data)
· Qualify leads (these are hot leads, no cold leads like other methods)
· CRM marketing integration (gain leads and then data is sent to CRM program for sales lead distribution or Database updating))
· Product Warranty registration
· Gain knowledge of customer behavior
· Increase sales conversion rates (this often happens as the lead is so hot after going through LWC)
· Increase marketing response rates (personalization in print and online increases results over traditional methods)
· Accurately track response rates and ROI in real time.
· Service Contract Renewals
· Academic/Alumni Recruiting and Campaigns
· The only way to deliver a cross media Flash Movie, now available with variable data in the movie!

Earl

Why send just an ordinary email message, when you can send a “Personalize eCard”?  We have this perfect creative new email invitation that adds a personal touch to your 1to1 marketing campaign.   It is called “Invite 1to1“.  This is great for event announcements, email marketing campaigns and more…  This is a new and exciting way to reach customers, keep their attention and get great responses from your PURL campaign.  Imagine getting a classy invitation like this when you open your email.  Click on invite to see example.

Earl