Posts from — November 2009

I thought I might remind you marketers on the different ideas for running a PURL campaign. Enjoy and call me if anything sparks your fancy and want more information on this exciting innovative way to increase your ROI.

· Lead generation (Gaining new customers, introduce new service or product to existing clients)
· Distribute coupons
· Invitation to attend an event (tradeshow, seminar etc.)
· Announce a special offer / sale
· Gain Email addresses/Opt-in campaign
· Clean house list (Update info page)
· Drive prospects to your website or redirect them to another website
· Drive traffic to a tradeshow booth to continue the 1:1 conversation started online
· Secure appointments
· Perform customer satisfaction surveys and marketing surveys
· Seminar/Event Registration
· Campaign testing (which performs better mail piece A, B, or C; which email performed better, etc)
· Increase retail traffic
· Product Announcements (can do several at one time, based on the data)
· Qualify leads (these are hot leads, no cold leads like other methods)
· CRM marketing integration (gain leads and then data is sent to CRM program for sales lead distribution or Database updating))
· Product Warranty registration
· Gain knowledge of customer behavior
· Increase sales conversion rates (this often happens as the lead is so hot after going through LWC)
· Increase marketing response rates (personalization in print and online increases results over traditional methods)
· Accurately track response rates and ROI in real time.
· Service Contract Renewals
· Academic/Alumni Recruiting and Campaigns
· The only way to deliver a cross media Flash Movie, now available with variable data in the movie!

Earl