1to1 Marketing, PURL’s, Relationship Marketing, VDP

Why send just an ordinary email message, when you can send a “Personalize eCard”?  We have this perfect creative new email invitation that adds a personal touch to your 1to1 marketing campaign.   It is called “Invite 1to1“.  This is great for event announcements, email marketing campaigns and more…  This is a new and exciting way to reach customers, keep their attention and get great responses from your PURL campaign.  Imagine getting a classy invitation like this when you open your email.  Click on invite to see example.

Earl

PURL & GREEN MARKETING – The Perfect Storm:

As a member of the Board of Directors at Endangered Planet Foundation, I played a key role at a major four-day environmental event, One Earth | One Dream, held at the Festival of Arts grounds in Laguna Beach. It was promoted as West Coast’s premier environmental festival, featuring Innovative Exhibits, Art, Environmental Awareness, Healthy Living, Films, Music and Notable Speakers. Needless to say, the hot topic of the program was going green. Honored guests from all over the country such as Ambassador Chowdhury from the United Nations, Chris Jordan, National Geographic Eco Ambassador and Wayne Nastri, Regional Administrator of EPA presented their thought-provoking speeches on issues from Climate Change to Alternative Fuel.

I decided to take this opportunity to discuss my favorite topic, Eco-Marketing and more specifically the benefits of PURL campaigns with anyone willing to listen. Essentially, my personal belief is that all digital, data-driven direct marketing solutions are answers from Heaven in terms of eliminating waste and minimizing carbon footprints. What I was not prepared for was the incredible degree of enthusiastic acknowledgement from my audience. In fact, it literally reminded me of the Perfect Storm (Since the 2000 movie by the same name, the phrase has gained popularity and grown to mean any event where a combination of circumstances will aggravate a situation drastically). I was astounded to find that there are concentrated groups of innovative minds that are thirsty for change and ready to embrace any intelligent alternative to the status quo. Perhaps it’s O.K. to dream of sustaining the Planet for our children’s children, after all.

Welcome the first post for Netfire1to1 blog.

I believe there is a new technology that lends itself to all types of media. It is called “PURL” (personalized URL), and this type of 1 to 1 marketing lets a company or organization communicate with the customer or prospect just like they are sitting across the table face to face.

Let’s go back a few years in business-to-business sales. When making a sales call, you would set an appointment with the buyer, go visit and give them information about your product or service and maybe take them to lunch. That is one way you would build a personal relationship to maintain future sales with that company. Gone are those days to make that face-to-face first contact so easily. Now, with the computer you can do this. We call it “1 to 1 marketing”.

Recently, there was a big buzz on VDP (variable data printing). Each piece would have a different picture or phrase directed to target the individual receiving a mailing piece. It can be a postcard, self-mailer or letter mailing. This technology increased the response rate substantially. The person getting the piece would think it was just for them because it had their name in big letters or maybe a picture of the salesperson or themselves. Some companies use this type of 1 to 1 marketing now without the next step.

Now, add a URL behind the first and last name and direct them to their own website based on a specific marketing campaign. This type of 1 to 1 marketing is called PURL. Ones the buyer goes to their PURL, they will now begin to take action on different web pages just as if you were sitting right across the table from them. There might be a flash video or a welcome page followed with some survey questions to answer, profile page and thank you pages too. There are many different 1 to 1 marketing versions of PURL we can show you.

In a typical campaign a buyer will answer questions on the survey page, the answers to those questions can have any different number of solutions. It might send them to a product page on your website or better yet the order form to buy over the Internet. If you are seeking donation for a fundraising event, it can direct them to the donation page or event page if you are looking for appointments or reservations to an event. If you are in the service business, you can direct them to your website or take a survey too. There are many different ways to use “PURL’s” and we can help with a “Discovery Audit”.

The personalization can come from a list you provide or one we can get. There are many keys to a successful campaign and we can help you get there to increase your ROI. PURL’s will work with different media type like billboards, television spots, magazine ads, radio spots, newspaper ads. Don’t forget direct mail is one of the best ways too. The Internet is growing and this trend will make it advisable to look into this new way of doing business. It is called “PURL’s”

Earl Jeremy