With Netfire1to1 personalized URL campaigns you will be able to consistently EMPOWER your agents and sales representatives a TATICAL JUMP-START by enabling them to make timely and “WARM” calls to prospective customers…  You will be giving them the information and tools that will help them to convert these “ACTIVE” leads into real sales…

The opportunity to immediately give the sales team a lead 24/7 is an important part of our program.  You and your managers will be able to track and confirm any prospect or sale within the “Control Center”.  This enables the website to be fluid for immediate changes necessary to trouble shoot and make changes to make sure your campaign is a success.  We feel you need to EMPOWER your team for a true successful PURL campaign.  We believe in the definition of “empowerment” below is a very good example of what Netfire1to1 relationship marketing is about.

EMPOWERMENT

Definition

Management practice of sharing information, rewards, and power with employees so that they can take initiative and make decisions to solve problems and improve service and performance. It is based concept of giving employees the skills, resources, authority, opportunity, motivation, as well holding them responsible and accountable for outcomes of their actions.

Earl

Upon being adequately armed with good intelligence, I can define what I call the 3 E’s. “Entice”, “Engage” and “Empower”. First you want to ENTICE your prospect.

Most PURL campaigns begins with a simple, personalized mailing piece designed to entice the recipients with timely and relevant messaging. The operative word here is “simple”. Just create a billboard to entice the prospect to their Personalized URL (website home page). Remember, the reason PURL works so well is because you can extend the life of the campaign online – where you have more opportunities to embellish your message, elaborate on details and personally interact with them. All your mailing piece needs to accomplish is to peak the recipient’s curiosity and get them to their personalized URL (Welcome page).

Next time I will help you to understand how to ENGAGE your prospect.

Earl